where dynamic courses unleash your full dance and business potential!
ROCK THE INDUSTRY
Celebrating a Decade of Dance Excellence!
what is RTI?
Established in 2014, Rock The industry is ultimate dance training, mentorship & artist development for dancers. Created by renowned choreographer and educator LUAM. this program delivers workshops and intensives tailored for dancers looking to build not just an outstanding professional career, but a balanced and fulfilling life.
what programs does RTI Offer?
Rock the Industry offers programs and sessions throughout the year including:
Rock The Industry University a.k.a. ROCK U - 3 day intensive (in person)
Private Coaching - various One-on_one coaching packages
RTI Virtual Academy - Weekly Coaching & Mentorship (virtual)
Classes / Dance Workshops (in person)
what programs are in session right now?
Rock U - this 3-day intensive is happening We are doing it COAST TO COAST.
Private Coaching - sessions available to book now
what makes ROCK U unique?
The curriculum.
Luam, with Ivy League degrees in Neuroscience, African American studies and Psychology, brings not only her years of experience collaborating with world class clients and training the top working dancers in the field, but also her academic expertise in business development and pursuing lifestyle balance.
what does the ROCK U curriculum include?
Rock The Industry is known for comprehensive courses that reach all aspects of business and dance training. Some include:
Mastering Stage Excellence
Elevate: Your Artistic Growth Plan
Master Your Money: Unleash Your Financial Freedom
The Rock U ‘Star Marketing Strategy’
Navigating Touch Choices through Value Training
Cultivate Your Brand Presence and Social Media Impact
Powering up your Endurance & Wellness
Think Fast! Sharpening your Onstage Instincts
Craft Your Image Blueprint with Image 101
The Power of Professionalism & Building Your Team
and more…
do I get one-on-one time with LUAM?
Yes, you can experience personalized coaching with LUAM In exclusive One-on-one sessions through:
Rock The Industry University - Alongside the immersive 3-day Rock U experience, each participant gets a private 20-minute career and life coaching session with Luam.
Private Consulting & Coaching - Sign up for coaching sessions – choose from 30 minutes or 1 hour. There are flexible packages available for one-time, weekly, or monthly sessions. LEARN MORE.
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REGISTRATION OPEN SOON FOR NEXT NEW YORK SESSION!
alumni
Addie Heck, James Luc, Ryan John, & Shane Shakor - CHER
Jovanni Soto - ROSALíA
Lisa Sainvil - BEYONCE (Renaissance Tour)
Nataly Santiago - J LO
Ryan Miller, Stanley Muñoz, Jovanni Soto - SHAKIRA VMA Video Vanguard
Jovanni Soto - LIL NAS X
Erika Naranjo - DOJA CAT x PEPSI
Casey Sheehan - LADY GAGA
Stanley Munoz & Dobbin Pinkney - LIL NAS X tour
Kiira Harper - VICTORIA MONET Choreographer & Creative Dir
Gio Velez - BAD BUNNY Tour
Arden Rey - DOECHI Promo Tour
Sydney Mesher - RADIO CITY ROCKETTES
your mentor
LUAM
Introducing Luam, the renowned choreographer celebrated for her work with top-tier artists like Travis Scott, Janelle Monae, Beyoncé, Alicia Keys, Robin Thicke, and Nike. With a YouTube following exceeding 40 million views and a devoted fan base, Luam has become a global sensation in dance and choreography. As the mastermind behind Rock The Industry, and her podcast Industry Talk, she continually pursues new avenues to elevate the conversations and education in the global dance industry.
Luam marked her directorial debut in 2020 with the acclaimed music video "Hitman" by Kelly Rowland. Her creative influence extends to TV and live stage productions, including her role as Senior Producer for Dancing with the Stars. She also collaborates with the award-winning design and production house Traskhouse as an in-house Creative Director, working for high-profile clients and tours such as Rosalia & Blink 182.
As VP of the Choreographer's Guild, a member of the Creative Council for 'Pencils of Promise,' and a TEDx speaker, Luam actively seeks fresh opportunities to be a catalyst for positive transformation.
In creating Rock The Industry in 2014, Luam's mission is to bring a wealth of industry knowledge, foster meaningful connections, and provide invaluable opportunities for both seasoned professionals and emerging artists.
FAQs
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Rock the Industry Univ (Rock U) - 3-day intensive
RTI Virtual Academy - weekly mentoring & instruction
Dance Workshops - full on dance training
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Rock The Industry Univ (3 day intensive) is designed for experienced dancers aspiring to turn their passion into a professional journey, especially if you've been feeling a bit stuck. It's time to unleash your full potential on and off the dance floor.
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Rock the Industry has workshops and intensives that are open to all levels. such as Rock U Academy and Dance Workshops.
However Rock U (3 day intensive) is for advanced dancers or dancers ready to build a professional career.
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Tuition for Rock U LA is $1699, however it is discounted to $1099. If payment is completed upon acceptance by 4/7, there is an additional $100 discount.
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FRI - Evening Orientation 5-9p
SAT - 10-7p
SUN - 10-8:30
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Rock The Industry University, the 3 day intensive takes place in NY.
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No refunds, no exceptions.
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Rock U Academy is $299/mo discounted to 249/month.
